When it comes to engaging with customers, cloud communications platforms are a game-changer. They help businesses handle SMS, voice, video, and more—all while being scalable, reliable, and easy to integrate. With so many options out there, choosing the right one can feel overwhelming. That’s why we’ve rounded up the 5 best cloud communications platforms, including Twilio, to help you find the perfect fit for your business needs.
Twilio – Best For Versatility And Global Reach
Twilio is a powerhouse in the cloud communications platform, offering a vast array of APIs for SMS, voice, video, and even authentication services. Whether you’re a small start-up or a large enterprise, Twilio’s tools allow you to customise and scale your communication channels with ease.
Key Features:
- Programmable Messaging: Send and receive SMS, MMS, and WhatsApp messages globally.
- Programmable Voice: Make and receive calls with advanced call control features.
- Video API: Integrate high-quality video conferencing into applications.
- Twilio Flex: Customisable contact centre platform for tailored customer support.
Pricing:
- SMS: Starts at $0.0079 per message.
- Voice: $0.014 per minute for outbound calls.
- Video: $0.004 per participant minute in group sessions.
Pros:
- Wide range of APIs for various communication needs.
- Developer-friendly with extensive documentation.
- Reliable global infrastructure operating in over 180 countries.
- Built-in security and compliance (GDPR, HIPAA, PCI DSS).
Cons:
- Pricing can get expensive at scale.
- Requires technical expertise for full customisation.
Why We Picked It:
Twilio’s versatility and global presence make it a standout choice. Its tools cater to businesses of all sizes, and its developer-friendly approach ensures you can build exactly what you need. If you want a cloud communications platform that can do it all, Twilio is your go-to.
Plivo – Best For Simple, Cost-Effective Solutions
Plivo offers a straightforward way to integrate voice and SMS into your applications. It’s perfect for businesses looking for an affordable yet reliable cloud communication platform without all the bells and whistles.
Key Features:
- Voice API: High-quality voice calls with features like call forwarding and conferencing.
- SMS API: Send and receive SMS globally with delivery insights.
- Zentrunk: SIP trunking service for global outbound calling.
Pricing:
- SMS: Starts at $0.0055 per message
- Voice: $0.01 per minute for outbound calls.
Pros:
- Affordable pricing for small to medium-sized businesses.
- Easy-to-use interface with simple integration.
- Reliable delivery with global SMS and voice capabilities.
Cons:
- Limited features compared to more robust platforms like Twilio.
- Not as developer-focused, which may limit advanced customisation.
Why We Picked It:
Plivo’s affordability and simplicity make it a fantastic option for smaller businesses or those just starting out with cloud communications platforms. It provides reliable performance without breaking the bank.
Vonage – Best For Omnichannel Communication
Vonage focuses on helping businesses reach their customers wherever they are—whether it’s through SMS, voice, or messaging apps. It’s ideal for companies that prioritise omnichannel communication platforms.
Key Features:
- SMS API: Global messaging with real-time delivery reports.
- Voice API: Programmable voice calls with features like text-to-speech and call recording.
- Verify API: Two-factor authentication and phone verification services.
Pricing:
- SMS: Starts at $0.0065 per message.
- Voice: $0.013 per minute for outbound calls.
Pros:
- Supports multiple channels, including WhatsApp and Facebook Messenger.
- Strong reliability with a global carrier network.
- Easy-to-use API with good documentation.
Cons:
- Slightly higher pricing for some features compared to competitors.
- Less flexibility for large-scale customisation.
Why We Picked It:
Vonage excels at an omnichannel communication platform, making it easy for businesses to engage customers across different cloud communications platforms. It’s especially useful if your business operates in multiple regions or needs to reach diverse audiences.
Bird – Best For Omnichannel Customer Engagement
Bird simplifies communication by unifying all your channels—SMS, voice, email, and even chat apps like WhatsApp—into one platform. It’s a great choice for businesses that want to streamline their customer interactions.
Key Features:
- Programmable SMS: Send and receive messages worldwide with intelligent routing.
- Voice API: Make and receive calls with features like IVR and call recording.
- Chat API: Integrate messaging apps like WhatsApp, Facebook Messenger, and more.
Pricing:
- SMS: Starts at $0.0065 per message.
- Voice: $0.012 per minute for outbound calls.
Pros:
- Strong omnichannel capabilities for unified communication.
- Simple and intuitive interface.
- Competitive pricing for messaging services.
Cons:
- Advanced features may require technical expertise.
- Customer support can be slow for smaller accounts.
Why We Picked It:
Bird’s focus on omnichannel communication platforms helps businesses provide consistent customer experiences across all platforms. It’s an excellent option for companies prioritising unified interactions.
Bandwidth – Best For Requiring High Reliability And Compliance
Bandwidth sets itself apart by owning its own network, which means greater control, lower costs, and higher reliability. It’s a strong cloud communications platform for businesses in regulated industries like healthcare or finance.
Key Features:
- Voice API: High-quality voice calls with features like call recording and transcription.
- Messaging API: Send and receive SMS and MMS with delivery insights.
- 911 Access: Emergency calling services with precise location routing.
Pricing:
- Voice: $0.013 per minute for outbound calls.
- Messaging: Starts at $0.005 per message.
Pros:
- Reliable service with direct access to carrier networks.
- Strong focus on compliance (HIPAA, GDPR, etc.).
- Competitive pricing with no middleman fees.
Cons:
- Limited features for non-enterprise users.
- Requires technical expertise to implement.
Why We Picked It:
Bandwidth’s unique model of owning its network makes it a standout for businesses that demand reliability and compliance. It’s especially appealing to enterprises with stringent requirements.
Conclusion
Choosing the right cloud communications platform comes down to your business goals, budget, and technical requirements. For versatility and global scalability, Twilio is a standout. If cost-effectiveness is key, Plivo and Bandwidth are reliable options. For seamless omnichannel communication, Vonage and Bird deliver excellent solutions.
No matter the platform, investing in cloud communication tools is key to stronger customer relationships and staying ahead. Need help? Unified Computing has the expertise to integrate the best solutions for your business. Contact us today!