Raffle & Prize Competition Platforms

Custom raffle
& prize competition platforms

We build the custom raffle platform software that runs online prize draws, from the entry engine to the payment flow to the text message that tells the winner. Membership tiers, draws you open and close on demand, bonus and VIP entries, Stripe checkout, automated SMS and separate storefronts per country.

Book a scoping call See what we build

5 years scaling a live competition business AU & NZ multi-region Built for draw-close traffic

Draw #148 · Live

Closing soon

Entries issued

128,940

78% of capCloses in 04:11:22

Base entries

64,470

Double-entry hour

+48,120

VIP allocation

+14,900

Free-entry route

+1,450

Stripe Twilio SMS AWS AU / NZ storefronts

Illustrative admin view

Built on infrastructure that holds up on draw day

5 yrs

running a live competition business end to end

50,000+

SMS messages sent, with opt-out handling

countries served from one platform

NASDAQ

listed acquirer bought the business we ran

The proof

We rebuilt and scaled a competition platform over five years

We were the development and operations team behind a prize competition company operating across Australia and New Zealand. Starting from their original core, we progressively replaced it with an improved draw system, membership platform, entry allocation logic, merchandise store, SMS infrastructure and payment stack.

Then we helped keep it running: daily site updates, customer support, refunds and claim investigations. The business was later acquired by Golden Matrix Group, a NASDAQ-listed gaming operator.

We now bring the same engineering and operational experience to other competition and raffle businesses.

Tell us how your draws work

draws.admin · live

Entries this hour

+6,240

Draw #148

128,940 entries

Status

Closing in 04:11

Close draw Draw winner

“Most raffle platforms are built by people who have never had to refund an entry, chase a failed payment or prove who won. We did those jobs every day for five years, and it shows in the admin tools we hand over.”

Unified Computing · five years helping run a live prize competition platform across Australia and New Zealand

What we build

The whole raffle platform, not a plugin bundle

Off-the-shelf raffle plugins break at exactly the moment your business makes money: when a draw closes. Every piece below is built to your rules and handed over documented.

The draw engine

The core of a competition business is the draw itself, and off-the-shelf plugins do not handle it well. We build draw systems your team actually controls.

→Open and close draws on schedule or on demand
→Entry caps, countdowns and automatic closure
→Auditable record of every entry issued
→Multiple concurrent draws with independent rules

Entry allocation models

This is where most platforms fall over. Every business has its own logic for how entries are earned, and it changes as you grow. We build it to your rules.

→Double entry and multiplier periods
→Bonus entries on spend, bundles or promotions
→VIP and subscription entries issued each cycle
→Free entry routes where your jurisdiction requires them

Membership systems

Tiered memberships that do the allocation work for you, with a member dashboard that answers the questions your support team gets asked all day.

→Different entitlements per tier
→Recurring billing, upgrades, downgrades, cancellations
→Automatic entry allocation tied to tier
→Member view of entries, history and past draws

Payments

Stripe built into the entry flow, with the money operations that follow it handled inside your admin rather than a support inbox.

→One-off purchases and recurring subscriptions
→Card and wallet support
→Refund handling built into admin
→Failed payment recovery and dunning

SMS and notifications

Twilio integration for the messages that actually convert (entry confirmations, draw reminders and winner notifications) plus promotional campaigns at scale.

→Transactional SMS across the draw lifecycle
→Bulk campaigns, 50,000+ messages sent
→Delivery handling and opt-out management
→Segmentation so you message the right members

Merchandise

A branded store that lives in the same cart and the same customer record as your entries, so nobody is reconciling two systems.

→On-site store alongside competition entries
→Products that carry entries where you want that
→One checkout, one cart, one customer record

Multi-region sites

Run one platform, serve multiple markets. We built a single site serving Australia and New Zealand without duplicating the whole build.

→Separate pages, content and pricing per country
→Separate rules per jurisdiction
→One codebase, one admin, one team

Infrastructure that survives a draw close

The minutes before a draw closes are when everything happens at once. That is the load we size your raffle platform for, not average traffic.

→AWS hosting sized for spike traffic
→Caching and scaling tuned for draw-close peaks
→Monitoring, backups and recovery

Diagram of how a custom raffle platform fits together: entry engine, memberships, Stripe checkout and automated SMS

Support queue

12 open

Refund request · Draw #147

Payment failed twice

Pending

Entry claim · Winner dispute

Audit log attached

Investigating

Bulk SMS · 12,480 members

Draw closing reminder

Sending

New draw published

Site update · today

Live

Ongoing operations

The build is the easy part. Keeping it running is the work.

Competition businesses change their offer weekly. We are set up for that pace, and we have already done five years of it, including the parts nobody puts on a capability slide.

Daily site updatesNew draws, products and content, live the same day.

Customer support handlingEntry queries answered from inside the system.

Refunds & disputesProcessed in your admin, not a support inbox.

Claim investigationAuditable entry records when a winner is queried.

How we work

Three ways to start with us

Most engagements start with a short scoping call where we map your entry rules, membership model and markets, then scope the raffle platform around them. That conversation usually tells us more than a spec document, the same way it does for our broader custom web development work.

Build from scratch

You have a competition business idea, or an offline operation you want to take online. We build the raffle platform around your rules from day one.

Rebuild or rescue

You have a site cobbled together from plugins that breaks every time a draw closes. We rebuild the parts that matter and keep what works.

Run it for you

You have a raffle platform and no team. We take over day-to-day updates, customer support and ongoing development.

Who this is for

If you run draws, this is built for you

Prize competition and raffle operators

Charity and fundraising draw organisers

Car, watch, property and lifestyle competition businesses

Subscription clubs with a prize draw component

Anyone running draws on spreadsheets and a payment link who has outgrown it

Why us

We have run one, not just built one

Five years of the messy partsRefunds, failed payments, entry claims. That shows up in how we build admin tools.

We build the logic, not the pluginEntry allocation is custom to every raffle platform. We treat it that way from the first call.

We stay after launchYour offer changes constantly. Our engagement model expects that instead of billing for it as a surprise.

Common questions

Raffle platforms, answered

The platform we supported for five years ran on WordPress, with a custom draw and membership layer we rebuilt. It suits most competition businesses because your team can manage content without us. If your requirements point to another stack, we're happy to discuss it.

That's the part we build custom. Multipliers, bonus tiers, VIP allocations and one-off promotional rules are all normal requests. We've built each of them for a business running live draws.

We build the mechanics your compliance requirements call for: free entry routes, age gating, terms acceptance and entry records for auditing. We're not lawyers, so you'll want legal advice on the rules in your jurisdiction, and we'll build to what your advisers tell you.

It depends on how much custom entry logic you need. A scoping call will get you a real answer rather than a range that means nothing.

Yes. We'll audit what you have first and tell you honestly what's worth keeping. Sometimes the answer is that only the entry engine needs replacing.

Yes. Daily site updates, customer support, refunds, dispute handling and claim investigation are all things we did for five years on a live business, and they're available as an ongoing engagement.

Running an online store as well? See our ecommerce platform development & management page. Want to see what we build from scratch? Explore the custom software platforms we designed, built and still run.

Built on Stripe for payments, Twilio for SMS and AWS for hosting.

Tell us how your draws work

Every competition business has its own rules. Send us yours (entry model, membership tiers, markets) and we'll tell you what it takes to build your raffle platform, drawing on five years of live draws.

Free scoping call, no spec document required

Honest audit if you already have a platform

We'll tell you if we're not the right fit

Prefer to talk? Call 1800 931 982 or reach us here

Book a scoping call

We'll only use your details to respond to this enquiry. Nothing you send is shared outside our team.

Custom raffle & prize competition platforms

We rebuilt and scaled a competition platform over five years

The whole raffle platform, not a plugin bundle

The draw engine

Entry allocation models

Membership systems

Payments

SMS and notifications

Merchandise

Multi-region sites

Infrastructure that survives a draw close

The build is the easy part. Keeping it running is the work.

Three ways to start with us

Build from scratch

Rebuild or rescue

Run it for you

If you run draws, this is built for you

We have run one, not just built one

Raffle platforms, answered

Tell us how your draws work

Book a scoping call

Custom raffle
& prize competition platforms