Ecommerce Platform Management & Development

WooCommerce stores that hold up
on the day you need them to

Most ecommerce problems don't show up on a quiet Tuesday. They show up when you send a campaign to 100,000 people and the site goes down. We build WordPress and WooCommerce stores on AWS infrastructure sized for that moment, then stay on to run them.

Book a store audit See what we handle

WooCommerce on AWS 100,000+ contact sends Build, then run it for years

Sale day · 14:22 AEST

All green

Concurrent shoppers

4,880

41% of tested capacityCheckout p95: 380ms

SMS delivered

104,610

Rate vs list price

negotiated

Uptime this event

100%

Last restore test

Passed

WooCommerce AWS Twilio Headless front end

Illustrative monitoring view

Built on infrastructure your store already runs on

100,000+

contacts reached in a single SMS campaign

Direct

carrier rate negotiated with Twilio for a client

AWS

infrastructure sized for sale-day spikes

Years

not weeks. We stay on and run the store

The problem we solve

Most growing stores end up in the same place

The site was built by someone who has moved on. Page load has crept up. The database hasn't been touched in two years. Inventory is updated by hand into a spreadsheet. And nobody is sure who to call when checkout breaks at 9pm on a sale day.

We take that whole layer off your plate: ecommerce platform management, end to end.

Nobody owns the build

The original developer is gone and no one has the full picture of how it fits together.

Load time keeps creeping

Database bloat, unoptimised images and twenty plugins, quietly costing conversions.

Stock lives in a spreadsheet

Inventory and orders are re-keyed by hand, so the store and the books never quite agree.

No one to call at 9pm

Checkout fails mid-promotion and there's no monitoring, no runbook and no number to ring.

Campaigns at scale

Most agencies run your campaign. We tell you what it should have cost.

We run SMS and email campaigns to lists of 100,000+ from your own customer data, and we run them cheaply. We build custom send infrastructure instead of leaning on off-the-shelf bulk tools, and we have gone directly to Twilio to negotiate discounted rates on a client's volume.

Most businesses pay list price because nobody asks. On a six-figure send list, that one conversation changes your campaign economics.

Carrier rate negotiationWe go to the carrier on your behalf and argue for a better rate on your volume.

Purpose-built send infrastructureCustom sending scripts, which is what makes real segmentation, throttling and routing control possible.

Compliance built inConsent tracking, opt-out handling, sender identification and the record-keeping regulators expect.

send console · spring sale · batch 04

Messages delivered

104,214 / 104,610

Throughput1,240/min

Queued396

Opt-outs0.4%

Carrier rate Negotiated: below list

Illustrative console view. Your own delivery and cost figures sit here once we have run a send.

“Before a single message goes out, we go to the carrier and argue the rate down on your volume. Same list, same campaign, and the client keeps the difference on every send after that.”

Unified Computing

On how we run campaign work

What we handle

Ecommerce platform management, without the headcount

Ecommerce platform management covers everything below (either built custom or configured properly for your store), not a plugin stack with twenty dependencies hoping for the best.

Build and rebuild

Stores built for your catalogue, not a template's idea of it, with custom code in place of plugin stacks.

→WordPress and WooCommerce builds
→Rebuilds of stores that outgrew their build
→Headless front ends on your existing back end
→Fewer dependencies to carry

Scaling and traffic

AWS hosting configured for your actual traffic pattern, spikes included, and tested before the campaign, not after.

→Sale-day and campaign-day preparation
→Caching, CDN and query optimisation
→Load testing ahead of the event

Performance

Page load work across the full stack, plus the database cleanup that's usually the single biggest win on an older store.

→Images, scripts, queries and hosting
→Core Web Vitals for conversion and ranking
→Database optimisation and cleanup

Backups, crashes and recovery

Backups you can actually restore from, with the restore procedure tested so recovery is routine rather than an emergency.

→Scheduled backups and tested restores
→Database crash recovery and repair
→Monitoring that tells us before customers do

Custom shipping

Off-the-shelf shipping rules break as soon as your business gets specific. We build the model around how you actually ship.

→Zone, weight and dimension logic
→Carrier rules and product-specific handling
→Free shipping thresholds that behave as intended

Inventory and systems integration

Stock levels that reflect reality across systems, and orders that land in your books without manual re-entry.

→Digital inventory connections
→Finance and accounting integration
→Connections to the tools your team already uses

Payment processing

Gateways set up properly, with the money operations that follow handled inside your admin.

→Gateway setup and integration
→Subscriptions and recurring billing
→Refunds, disputes and failed payments

SMS and email at scale

Twilio-based SMS to 100,000+ customers with email running alongside it, from the same customer data.

→Custom send infrastructure, not a bulk tool
→Negotiated carrier rates on your volume
→Segmentation, timing and routing tuned for cost
→Consent, opt-out and sender identification

Day-to-day operations

The ecommerce platform management work that keeps a store selling: new products, new pages, new promotions, handled the same week you ask.

→Ongoing site and content updates
→Plugin and core updates, staged first
→Feature development as the business changes

Diagram of ecommerce platform management on AWS: WooCommerce storefront, hosting, inventory sync and SMS campaigns

How we work

Three ways to start with us

Most engagements start with an audit. We look at your hosting, your database, your load times and your plugin stack, and tell you what's actually costing you money. It's the fastest route into ecommerce platform management shaped around your store.

Full management

Full ecommerce platform management: build, hosting, performance, integrations, campaigns and daily updates.

Project work

A rebuild, a migration to AWS, a headless front end, a custom shipping model, or a performance rescue.

Campaign support

You're running a big promotion and need the site to survive it. We prepare the infrastructure and stand by on the day.

https://yourstore.com.au/shop

YOUR STOREShop · Bundles · SupportCart (3)

Sale weekend is live Stock synced, shipping rules applied, checkout holding at 380ms Shop the sale

$49.95

$89.00

$129.00

Free shipping over $99 · zone rules appliedIn stock

Illustrative store front end

Why us

We have run stores, not just built them

Backups, restores, database crashes and 9pm checkout failures are familiar territory. That experience is what shapes how we build, and what ecommerce platform management has to cover in practice.

Run, not just builtRecovery is a routine for us, not an emergency.

We optimise for costOwn send infrastructure, negotiated carrier rates.

Custom where it mattersShipping and inventory are different in every store.

We stayThe build is a few weeks. The running is years.

Businesses we have worked with

House of Supplements Cost Price Supplements Tajima Embroidery Adonis Gear

Common questions

WooCommerce development, answered

It's where most of our work sits, and it's a strong fit for stores that want control over their own data and checkout. We also build headless front ends on top of WooCommerce where speed is the priority.

Usually, yes. Most slow stores are slow because of database bloat, unoptimised images, plugin overhead and undersized hosting. An audit will tell you whether you need a rebuild or a tune-up, and we'll tell you honestly which one it is.

That's one of the main reasons clients come to us. We prepare the infrastructure ahead of time and monitor through the event.

We build consent capture, opt-out handling and sender identification into your campaigns, and we keep the records that go with them. Marketing rules differ by country, so you'll want your own advice on what applies to you, and we build to that.

Yes. We audit what exists first and give you a clear picture of what's worth keeping.

Running prize draws or competitions as well? See our raffle & competition platforms page, or our Halaxy integration work. Want to see what we build from scratch? Explore the custom software platforms we designed, built and still run.
Need a site rather than a store? Start with web development, or just get in touch.

Built on WooCommerce, hosted on AWS, with campaigns sent through Twilio.

Start with an audit

Send us your store. We'll look at your hosting, load times, database and plugin stack, and tell you what's slowing you down and what it costs to fix.

Honest verdict: rebuild or tune-up

We'll tell you what's worth keeping

No obligation to engage us afterwards

Prefer to talk? Call 1800 931 982 or reach us here

Book a store audit

We'll only use your details to respond to this enquiry. We don't need admin access to run an initial audit.

WooCommerce stores that hold up on the day you need them to