Ever wondered how some businesses seem to build stronger customer relationships and keep everything running smoothly? The secret often lies in using the right CRM platforms. These CRM tools aren’t just about storing contacts—they help streamline workflows, improve communication, and drive growth.
In this article, we’ll walk you through some of the best options out there, breaking down their features, benefits, and pricing so you can find the perfect fit for your business.
Salesforce CRM: A Comprehensive CRM Tool
Salesforce is a leader among CRM platforms, offering scalable and feature-rich CRM tools tailored for businesses of all sizes. Known for its customisation capabilities, Salesforce helps enterprises manage complex workflows with ease.
Key Features
- Advanced contact and opportunity management
- Workflow automation
- Extensive third-party integrations
- Customisable dashboards and reports
Pricing
Starts at $25/user/month for the Essentials plan, scaling up for additional features.
Best For
Medium to large enterprises requiring scalable and customisable CRM tools.
Pros
- Industry-leading automation
- Extensive integrations
- Highly scalable
Cons
- Expensive for small businesses
- Steep learning curve
Why We Picked It
Salesforce stands out as a versatile and robust CRM platform designed for businesses with complex requirements.
Zoho CRM: Affordable CRM Tools for SMBs
Zoho CRM is a cost-effective option among CRM platforms, offering powerful CRM tools tailored for small and medium-sized businesses. It provides multichannel communication, automation, and analytics at an affordable price.
Key Features
- Multichannel communication (email, social media, live chat)
- Sales automation and process management
- Real-time analytics and reporting
- Customisable modules and fields
Pricing
Starts at $14/user/month with a free basic version for small teams.
Best For
Small and medium businesses looking for affordable and flexible CRM platforms.
Pros
- Budget-friendly
- Excellent multichannel support
- Customisable modules
Cons
- Limited scalability for large enterprises
- Reporting features can be complex
Why We Picked It
Zoho CRM combines affordability and versatility, making it a top choice for small businesses.
HubSpot CRM: The Best Free CRM Tool
HubSpot CRM is a standout free CRM platform, offering essential CRM tools for startups and small businesses. It integrates seamlessly with HubSpot’s marketing and service hubs.
Key Features
- Contact and lead management
- Email tracking and templates
- Sales pipeline visualisation
- Integration with marketing tools
Pricing
Free for basic features; paid plans start at $45/month for premium tools.
Best For
Startups and small businesses seeking free and user-friendly CRM platforms.
Pros
- Free basic version
- Intuitive interface
- Seamless integration with HubSpot tools
Cons
- Limited advanced features
- Scalability may require premium upgrades
Why We Picked It
HubSpot CRM is an excellent entry-level solution among CRM tools, offering free core features.
Pipedrive CRM: Sales-Driven CRM Tools
Pipedrive is a sales-focused CRM platform designed to simplify the sales process. Its visual pipelines and automation make it a favourite among sales teams.
Key Features
- Visual sales pipeline
- Activity and task management
- Sales forecasting
- Email integration
Pricing
Starts at $14.90/user/month.
Best For
Sales teams seeking visually driven and user-friendly CRM platforms.
Pros
- Intuitive sales pipeline
- Task automation
- Affordable pricing
Cons
- Limited marketing features
- Fewer integrations than competitors
Why We Picked It
Pipedrive excels in simplifying sales workflows, making it a go-to CRM platform for sales-driven teams.
monday.com CRM: Flexible CRM Tools for Collaboration
monday.com CRM combines project management and CRM tools to offer customisable workflows and a collaborative environment for teams.
Key Features
- Customisable workflows
- Visual dashboards
- Automation of repetitive tasks
- Integration with third-party apps
Pricing
Starts at $10/user/month.
Best For
Collaborative teams needing flexible and project-oriented CRM platforms.
Pros
- High customisation
- Collaboration-friendly interface
- Versatile integrations
Cons
- Limited advanced CRM features
- Costs can escalate with integrations
Why We Picked It
Its project and CRM features make monday.com a unique choice for businesses requiring flexible workflows.
Freshsales CRM: AI-Enhanced CRM Tools
Overview
Freshsales stands out among CRM platforms for its AI-powered lead scoring and built-in communication tools, streamlining sales processes.
Key Features
- AI-based lead scoring
- Integrated phone and email
- Workflow automation
- Visual sales pipeline
Pricing
Starts at $15/user/month.
Best For
Sales teams seeking advanced AI-driven CRM tools for enhanced decision-making.
Pros
- Advanced lead scoring
- Built-in communication tools
- Robust automation
Cons
- Limited marketing integrations
- Higher pricing for AI features
Why We Picked It
Freshsales provides AI-driven insights, making it a leader in innovative CRM platforms.
Zendesk Sell CRM: Unified CRM Tools for Sales and Support
Zendesk Sell integrates seamlessly with Zendesk’s support suite, offering an efficient CRM platform for managing sales and customer interactions.
Key Features
- Email and call tracking
- Deal and pipeline management
- Task automation
- Integration with Zendesk Support
Pricing
Starts at $19/user/month.
Best For
Sales teams requiring a unified CRM platform for sales and customer support.
Pros
- Strong Zendesk integration
- Easy-to-use interface
- Effective call and email tracking
Cons
- Limited scalability
- Pricing can be high for small teams
Why We Picked It
Zendesk Sell bridges the gap between sales and support, offering a holistic CRM tool for customer relationship management.
Choosing the Right CRM Platform
Finding the right CRM platform depends on your business size, industry, and needs. Keep these factors in mind:
- Scalability: Ensure it grows with your business.
- Integration: Check compatibility with your existing tools.
- User Experience: Opt for an intuitive, user-friendly interface.
- Customization: Look for flexible options to tailor processes.
- Support and Training: Choose platforms with robust support and learning resources.
These considerations will help you select CRM tools that align with your goals and ensure smooth implementation.
Conclusion
Choosing the right CRM platform is all about finding a solution that fits your business size, industry, and goals. At Unified Computing, we make this process easy by helping you choose and implement CRM tools that streamline your workflows, improve customer relationships, and set your business up for long-term success. Whether it’s Salesforce, Zoho, HubSpot, or another platform, we’ll ensure it’s tailored to your needs and integrates seamlessly with your systems. Ready to get started? Visit us to learn more.